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Swiss Innovation Academy
Hey Lovely human!

I'd bet you a that you can make people smile with Service Design in a fucking easy way tomorrow.

I've written over 500+ Q&A articles, 10 books, and created 20+ tools to improve the human experience in a simple way. These days I'm slowly migrating all this on this website. And yeah I also like writing way too long copy.

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Meet the creator

Hey lovely human, I'm Daniele and I love, practice and teach Service Design.

I'm Daniele Catalanotto, I worked with clients from all over the world to help them improve their customer experience using simple Service Design principles. I've been blessed to be able to learn a lot. Today I share these learnings in books, answers to questions and tools back with the community.