Hey Lovely human!

Making people smile with Service Design is fucking easy

I've written over 500 answers to common Service Design questions, 10 books and created 20+ tools to improve the human experience in a simple way

Latest Service Design articles

Ideation

How do you select which ideas to prototype after an ideation session?

Jun 30, 2026

Ideation

How can I test and evaluate early ideas?

Jun 30, 2026

Research in Service Design

What should I do after a shadowing session?

Jun 30, 2026

Research in Service Design

What can make or break a shadowing session?

Jun 30, 2026

Research in Service Design

How can I speed up a shadowing session?

Jun 30, 2026

Research in Service Design

Should I collect more data?

Jun 30, 2026

Research in Service Design

Where can I find sample interviews to train my note-taking skills?

Jun 30, 2026

Research in Service Design

How do you take notes during user interviews?

Jun 30, 2026

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Meet the creator

Hey lovely human, I'm Daniele and I love, practice and teach Service Design.

I'm Daniele Catalanotto, I worked with clients from all over the world to help them improve their customer experience using simple Service Design principles. I've been blessed to be able to learn a lot. Today I share these learnings in books, answers to questions and tools back with the community.

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Service Design Books

Step by step guided learning in a Service Design topic.

What is Service Design?

Discover what Service Design and why it is powerful to enhance the customer experience.

What is the Service Designer mindset?

Finally understand how service designers think and what makes them such a special group of innovators.

Service Design Principles 1-100

100 ideas to improve the user and customer experience in simple and practical ways.

See all books

Service Design Topics

In the last 10+ years I've answered more than 500 common Service Design questions with simple and down to earth answers.

Learning Service Design

39 posts

Teaching Service Design

36 posts

Research in Service Design

32 posts

Service Design Career

31 posts

Coaching

22 posts

Portfolio for Service Design

12 posts

Basics of Service Design

11 posts

Surviving a Master in Service Design

11 posts

Value and Impact of Service Design

9 posts

Apps

9 posts

Reading Books

9 posts

Research Reports

9 posts

Community building

8 posts

Feedback

6 posts

Question

6 posts

Sketching

6 posts

Recommended Books

6 posts

Research participants

6 posts

Presentations

6 posts

Interviews

6 posts

Conference design

5 posts

Active learning

5 posts

Learning by teaching

5 posts

Statistics

5 posts

Transitioning to Service Design

5 posts

Survey

5 posts

Synthesis

5 posts

Backstage blog

4 posts

Workshops and Service Design

4 posts

Impact

4 posts

Repetition

4 posts

No slides teaching

4 posts

Entry level career

4 posts

Finding a Service Design job

4 posts

Recruiters

4 posts

Prototyping and Service Design

4 posts

Examples of good Service Design

3 posts

Remarkable

3 posts